Ask five agencies how much a website costs and you’ll get five “it depends” and a range running from €300 to €30,000. The “it depends” is true — but used like that, it’s a smokescreen: it avoids commitment and lets the price adjust to whatever it looks like you can pay.
Let’s do the opposite: concrete numbers, what actually moves the price, and where the fine print hides. With this you can read any proposal — including ours — without feeling like you’re negotiating blindfolded.
The real range in the Spanish market
Orientative prices for what is charged in Spain today, by project type:
| Project type | Typical range |
|---|---|
| Landing page or basic template website | €300 – €900 |
| Corporate website on a customised template | €900 – €3,000 |
| Custom corporate website (original design) | €3,000 – €10,000 |
| Online store | €2,000 – €12,000 |
| Custom development with complex features | from €15,000 |
Two warnings about this table. First: these are market ranges, not laws; you’ll find offers below and invoices above. Second: comparing only the number is the most expensive way to decide, because two €2,500 proposals can contain completely different products.
Why the same website can cost €900 or €9,000
What really moves the price, in order of impact:
- Original design or template. A well-adapted template is legitimate and cheap; a from-scratch design for your brand costs senior working hours. Much of the difference between rows 2 and 3 of the table is exactly this.
- Real scope: number of pages, languages, content types. A 5-page site in one language and a 30-page site in two are not the same project.
- Features: store, bookings, client area, integrations with your ERP or CRM. Every integration is development and testing, not a checkbox.
- Content. Who writes the copy and prepares the photos? If the answer is “we already have it” but it isn’t true, the project will stall right there for months.
- Verifiable quality: performance (Core Web Vitals), accessibility and technical SEO. It’s the invisible part of the budget — and since accessibility became legally enforceable in the EU for many digital services, also the riskiest one to cut.
The fine print that makes cheap expensive
Where money is really lost is not the initial price, but what comes after:
- Mandatory maintenance. €50–150/month fees “included” in the contract. At €100/month, that €900 website costs €3,300 over two years — more than a custom site with no strings attached.
- The website isn’t yours. Proprietary builders, licences in the agency’s name, “we rent it to you”. If you can’t take the code, the domain and the hosting with you whenever you want, you haven’t bought a website: you’ve signed up for a subscription with a hidden lock-in.
- Every change is billed. Ask what changing a text or adding a page costs before signing, not after.
- “SEO included” that consists of installing a plugin. Real technical SEO is structure, performance, structured data and indexable content — it can be shown and measured.
The only recurring costs that are normal: domain (€10–20/year) and hosting (roughly €60–200/year depending on the project). Any other recurring fee should be optional.
How to compare proposals: a 5-point checklist
- Written, closed scope. Which pages, which features, how many revision rounds. If the scope is vague, the price is fiction.
- Full ownership: code, domain and hosting in your name from day one.
- Measurable quality: ask for verifiable commitments — green Core Web Vitals, WCAG AA accessibility — and how they’ll prove them to you.
- The after: optional maintenance at a known price, not hostage-taking.
- A deadline with a date, not “a few weeks”.
Any serious professional answers these five points without flinching. Whoever flinches is giving you valuable information for free.
What about grants? Beware of the phantom voucher
For years Spain’s Kit Digital programme subsidised websites for SMBs. It’s worth knowing that, according to the programme’s official information, its application period ended in late October 2025, after granting more than 860,000 vouchers. Yet some still sell the “free website with the voucher”. If someone offers it to you today, ask for the link to an open call on the official Red.es portal before signing anything; if new calls funded with remaining budget appear, that’s where they’ll be published.
What we charge (so you can compare)
Our corporate website starts at €3,500: original design (no templates), verified WCAG 2.2 AA accessibility, green Core Web Vitals, full technical SEO, code and domain yours from day one, and zero mandatory maintenance. Fixed budget per scope: the price you sign is the price you pay.
If you’re comparing proposals right now, send us yours or tell us about your project: within 24 h we’ll tell you what we would include and for how much — and if your best option isn’t us, we’ll tell you that too.